Why did the shape and name change for the kids’ cereals?Updated 10 days ago

We made the decision to move all our kids cereals to one beloved shape—stars!—so we can be more efficient and sustainable in how we make them.

Using three different shapes created big challenges in production, and frankly, it’s part of what put Love Grown at risk in the past. By simplifying to one shape, we’re able to reduce waste, lower production costs, and ensure we can keep making the cereal you love for the long run.

The star shape was always a fan favorite—so we kept the one that brings the most joy to the bowl.